No lengthy forms. No waiting games.
Just share what you’re working on; a project, an idea, or even a problem you want solved.
We’ll take it from there.
Engagement: Delivered during a full-time consulting role
Organization: Cross-Border Payments Company
Industry: Fintech / Saas
Market: Vietnam & Pakistan
Challenge
Entering Pakistan and Vietnam meant competing with global players like Stripe. The product also had strict prerequisites, making mass marketing unviable.
Our Approach
Segment Focus: Selected top 3 segments per market; prioritized low-hanging fruit for a 90-day execution window
o Pakistan: Fashion & apparel brands for expat buyers
o Vietnam: POD & dropshipping segment
“A crowded market where trust matters more than technology.”
“How do you sell a financial benefit that everyone mistakes for a loan?”
“The problem wasn’t a lack of sign-ups. It was the wrong kind of sign-ups.”
