Your Next Project Starts Here

No lengthy forms. No waiting games.
Just share what you’re working on; a project, an idea, or even a problem you want solved.
We’ll take it from there.


Optimizing Self-Serve Acquisition with Performance Marketing

“The problem wasn’t a lack of sign-ups. It was the wrong kind of sign-ups.”

Optimizing Self-Serve Acquisition with Performance Marketing

Engagement: Delivered during a full-time consulting role

Organization:  Cross-Border Payments Company

Industry: Fintech / SaaS

Market: Pakistan

Challenge: The platform attracted a flood of self-serve signups, but many were irrelevant customers, driving up costs and lowering profitability.

Our Approach

  •       Defined ideal customer profiles through outreach & surveys
  •       Launched persona-based ads & explainer videos on LinkedIn + YouTube
  •       Optimized website flows to discourage irrelevant sign-ups
  •       Built nurture playbooks & bundled offers to increase product adoption

Impact

  • Reduced irrelevant sign-ups exceeding targets
  • Cut cost of customer acquisition by 30%
  • Lowered bounce rates, boosting lead quality
  • Attracted profitable B2B customer base
Find Out What to Expect

Why This Project Matters

What is NovaHire?

NovaHire is an AI-powered recruitment platform designed to streamline the hiring process by automating candidate sourcing, screening, and matching to help companies find top talent faster and more efficiently.

How does NovaHire use AI in recruitment?
NovaHire leverages machine learning algorithms and natural language processing to analyze resumes, job descriptions, and candidate profiles. It then recommends the best-fit candidates, reducing manual work and improving hiring accuracy.
Can NovaHire integrate with existing HR systems?
Yes, NovaHire easily integrates with popular HR software, Applicant Tracking Systems (ATS), and communication tools to ensure a seamless hiring workflow without disrupting existing processes.
How does NovaHire ensure fairness and reduce bias?
NovaHire’s algorithms are designed to focus on skills, experience, and qualifications rather than personal identifiers. This helps reduce unconscious bias in hiring and promotes diversity in candidate selection.
Who can benefit from using NovaHire?
NovaHire is ideal for HR teams, recruiters, and business owners in organizations of all sizes. Whether you’re a startup or a large enterprise, NovaHire helps optimize hiring efficiency, cut costs, and improve talent acquisition.

Testimonials

Featured Endorsements & Contributor Spotlights
5/5

“Softy Solutions took our rough concept and turned it into a polished SaaS product in just 8 weeks. The speed and quality blew us away!”

4/5

“Their AI-powered workflow is a game-changer. We launched ahead of schedule and under budget.”

5/5

“Softy Solutions turned our scattered idea into a polished MVP in under two months. The AI-driven workflow saved us months of trial and error.”

5/5

“They didn’t just build our product — they challenged our thinking and made it better. Their AI prototypes nailed 90% of our vision on the first try.”

Related Projects

Step Into the Lab