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Client: Shaltout Health
Industry: Healthcare & Wellness
Market: Egypt
Challenge
Mental health remains a taboo in the GCC region, limiting medical tourism despite high demand. Position Egypt as a GCC medical tourism hub while tackling the stigma around mental health. Patients needed education, validation, and a safe space before seeking help.
Our Approach
“A crowded market where trust matters more than technology.”
“How do you sell a financial benefit that everyone mistakes for a loan?”
“The problem wasn’t a lack of sign-ups. It was the wrong kind of sign-ups.”
“How do you build medical tourism when mental health is a taboo?”