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Launching an OT Cybersecurity Startup in the GCC

“A crowded market where trust matters more than technology.”

Launching an OT Cybersecurity Startup in the GCC

Engagement: Delivered during a full-time consulting role

Organization:  Emerging Cybertech Company

Industry: Cybersecurity

Market: GCC

Challenge
Breaking into the highly competitive GCC market with a new OT cybersecurity management platform. Needed to differentiate from global incumbents, build brand credibility quickly, and generate qualified enterprise leads from scratch.

Our Approach

  • Brand Launch: Developed full brand identity, positioning, and messaging tailored to GCC buyers
  • Content & Demand Generation: Built thought leadership through content, campaigns, and lead-nurture assets
  • Performance Marketing: Ran targeted LinkedIn campaigns to reach CISOs and OT leaders across GCC industries
  • Event Marketing: Designed and executed booths at major GCC cybersecurity conferences (GISEC & ISA SAC), integrating live demos and customer engagement activities
  • Strategic Communication: Created a unified communication framework linking brand story to customer pain points and compliance challenges

Impact

  • Generated a steady flow of qualified inbound leads from enterprise accounts during the launch window.
  • Secured Proofs-of-Concept (POCs) directly from event participation
  • Established a strong GCC market presence with lasting brand visibility
Find Out What to Expect

Why This Project Matters

What is MedAssist – Virtual Health Companion?
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Can MedAssist replace a doctor?
No, MedAssist is not a substitute for professional medical care. It is a supportive tool that offers guidance, reminders, and health insights, but users should always consult licensed healthcare providers for diagnoses or treatments.
How does MedAssist ensure data privacy and security?
MedAssist follows strict data protection protocols, using advanced encryption and compliance with regulations like GDPR and HIPAA. Your health data is stored securely and never shared with third parties without your consent.
Does MedAssist work with wearable devices?
Yes, MedAssist integrates with most popular wearable devices and fitness trackers, syncing data such as heart rate, sleep patterns, and activity levels to provide personalized recommendations.
Who can benefit from using MedAssist?
Anyone who wants to improve their health routine, manage medications, or track symptoms can benefit. It’s especially helpful for people with chronic conditions, busy professionals, or individuals seeking proactive health management.

Testimonials

Featured Endorsements & Contributor Spotlights
5/5

“Softy Solutions took our rough concept and turned it into a polished SaaS product in just 8 weeks. The speed and quality blew us away!”

4/5

“Their AI-powered workflow is a game-changer. We launched ahead of schedule and under budget.”

5/5

“Softy Solutions turned our scattered idea into a polished MVP in under two months. The AI-driven workflow saved us months of trial and error.”

5/5

“They didn’t just build our product — they challenged our thinking and made it better. Their AI prototypes nailed 90% of our vision on the first try.”

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