Co-Founder | The Data-Driven Creative
With seven years spent scaling FMCG, SaaS, and fintech brands, Nida brings the rare mix of an MBA strategist and a legally-trained mind, analytical precision wrapped in creative storytelling. She’s delivered double-digit growth, managed million-dollar budgets, and built campaigns that prove one simple truth: if it doesn’t move a metric, it’s not worth the effort.
What She’s Obsessed With
- Turning buyer insights into campaigns that actually convert
- Finding the one message that can unlock an entire market
- Showing that marketing ROI isn’t a myth; it’s math
Beyond Work
- Aspiring filmmaker who sees stories everywhere
- Travel enthusiast plotting her next adventure
- Believes the right playlist sparks better ideas
- Fueled equally by caffeine and campaign data
