Co-Founder | The Brand Architect
With 16 years spent shaping brands across IT, OT cybersecurity, textiles, education, and emerging ClimateTech ventures, Saira turns complex ideas into influence. She’s launched a cybertech startup in the GCC, led corporate transformations for industry giants like Telenor, Netsol, and Fatima Group, and built digital communities of 40,000+ where real conversations thrive. If it needs positioning, messaging, or narrative, she’s the one.
What She’s Obsessed With
- Crafting brand stories that people actually remember
- Turning unknown startups into industry players
- Building communities that connect purpose with people
Beyond Work
- Host of The In-Between Moment — conversations on resilience and growth
- 15+ countries explored — every trip adds a new chapter to her storytelling
- Music obsessive who believes melodies unlock creativity
- Sustainability advocate driving impact with purpose
